I was delighted when I was invited to participate in Nivea Care Run 2017 as one of the media and bloggers. Nivea was one of the brands that is close to my heart – I have been using Nivea for years, I am sure at one point in our life we had used a bottle of Nivea deodorant.
Proof that taking care of your underams can be fun too!
However, this newly launched Protect & Care deodorant is definitely different and special. Not only must we be concerned about the cleanliness of our underarms, we must protect and care about the skin too. Just because our underarms are covered most of the time, it does not mean that we should pay less attention to it or neglect it. Thanks to the special Nivea Creme ingredient in this deodorant, my skin felt smoother and appeared lighter too.
I’m sure I was the only one who wished these giant deodorants weren’t just replicas!
In conclusion, it was a fun and informative run. I get to learn a lot of tips on taking care of my underarms, along with the generous goodie bag. Many thanks to Janet and Nivea for the slot!
Read up on the official press release below:
NIVEA PROTECT & CARE BRINGS MALAYSIANS TOGETHER TO CARE FOR THEMSELVES AND THOSE IN NEED
Putrajaya, 29 October 2017 – Almost 2,500 Malaysians gathered at Putrajaya for the NIVEA Care Run, hosted by NIVEA Protect & Care, a gentle yet long-lasting deodorant designed to care for the underarm skin. Expanding on its theme, ‘Protects What You Care’ to include care to the community, a contribution of RM20,000 from the run was also donated to Yayasan Budi Penyayang Malaysia (Penyayang), an established charity organisation that supports Malaysians in need.
Pic 1: NIVEA Care Run flag-off (from far left): Celebrity guest Siti Saleha; Ms Shirley Toh, Sales Director of Beiersdorf Malaysia; Mr Ng Hock Guan, Country Manager of Beiersdorf Malaysia & Singapore and Mr Cheong Wai Lun, Head of Marketing of Beiersdorf Malaysia.
Pic 2: About 2,500 NIVEA Care Run participants start their run after the flag-off by the NIVEA management team and celebrity guest Siti Saleha
NIVEA Protect & Care deodorant uses an alcohol-free formula that is tough on sweat, offering up to 48 hours of protection, while its skin-friendly ingredients leave underarms skin softer and smoother. Enriched with the essence of NIVEA Crème, it nourishes and cares for the underarms with its distinctive ingredients and delicate scent.
“NIVEA Protect & Care is privileged to collaborate with PENYAYANG in their efforts to support Malaysians in need,” said Ng Hock Guan, Country Manager for Beiersdorf Malaysia & Singapore. “Today’s run is closely aligned with our brand proposition for NIVEA Protect & Care deodorant, where protection and care come hand in hand. Hence, we are also very grateful to all our partners and sponsors for working together with us to support this cause. We are also very proud that so many Malaysians have come forth to support the NIVEA Care Run. Each participant has played a role in today’s success.”
To raise further awareness about underarm care, participants of the NIVEA Care Run were presented with plenty of skin facts such as the extent of skin damage caused by shaving and tweezing and how debris removed during shaving may contain up to 36% of skin*, shown via a skin test demonstration.
Pic 3: A contribution of RM20,000 from NIVEA Care Run was presented to Yayasan Budi Penyayang Malaysia (PENYAYANG) to support Malaysians in need.
[From L-R] Mr Ng Hock Guan, Country Manager for Beiersdorf Malaysia & Singapore, Mr Cheong Wai Lun, Head of Marketing of Beiersdorf Malaysia, Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang and En. Ariff Farhan, General Manager of Yayasan Budi Penyayang.
Other activities at the run included a “Protect & Care” pledge wall where participants could leave messages to express their care for loved ones, a PENYAYANG booth, lucky draws and photo booths, with the presence of local celebrities Siti Saleha, Nadia Heng and Fiqrie.
Pic 4: Participants pledge messages of “protect & care” for their loved ones at NIVEA Care Run.
With great support from runners, sponsors and partners, the NIVEA Care Run was a resounding success, achieving its objective to raise awareness about underarm care while raising funds to help protect and care for others.
Pic 5: Siti Saleha shares her underarm care tips with NIVEA Care Run participants
NIVEA Protect & Care deodorant is available in 50ml roll-on bottles at RM11.30 and 150ml sprays at RM17.50 (West & East Malaysia) at all leading stores and pharmacies nationwide.
For more information, visit www.facebook.com/mynivea to find out more about NIVEA products.