‘REAL FOOD. REAL PERFORMANCE’

Kuala Lumpur, November 5, 2019 – The potato may be small in size, but it is big in nutrition! Studies have shown that the difference between the athlete’s best performances come down to his or her nutrition intake. Potatoes provide the complex carbohydrates, potassium, fibre and vitamin C required to perform better than ever.  More energy-packed than any other popular vegetables, potatoes contain more potassium than a banana.

Potatoes USA today shared information about its “Real Food, Real Performance 2019” campaign at Menara KL (KL Tower). Besides featuring education on performance nutrition for a power-packed lifestyle, there were collaborative initiatives with several athletes for 2019/2020. Potatoes USA will also be participating in various performance-related athletic events including the upcoming Yayasan TM Tower Run on November 10, which has attracted thousands of runners – from local and abroad.  

In recent years, research conducted has shown that the potatoes are natural, functional, energy-packed foods with healthy goodness for sportsmen, and every day consumers  to perform at their best. Potatoes are easily digestible and more energy dense than any other popular vegetable and potatoes are also a good choice to fuel the demands of competition. Potatoes USA is now working closely with a community of recognized athletes in the U.S. as well as various countries in Asia like Japan, South Korea, China and now Malaysia.    

 

Today at KL Tower, three champion runners were enlisted to bring to life the community message of active sports in relations to natural performance nutrition. They were World’s no. 2 & Asia’s no. 1 towerrunner champion, Soh Wai Ching, Malaysia’s no. 1 veteran runner Jeffrey Ross and ultra-marathon champion, Tahira Najmunisaa.  

The three runners took U.S. Potato Flex Energy Bars to fuel them throughout the run up the strenuous and endless 2,058 steps of the tower in a bid to best their   own personal run up time. They drank U.S Potato Smoothies after the run up to replenish their depleted glycogen levels. In a sharing session afterwards, each revealed their sports regime and how nutrition plays a crucial part to their successes.

 

Jeff Ross, Tahira & Soh Wai Ching

Soh said that towerrunning is an extremely intensive sport requiring a lot  of energy in such a short period of time. “The total calories burned for a 10-minute walk up the stairs are equivalent to 20-30 minutes of brisk walking horizontally. As such, I require large amounts of carbs to provide high levels of energy. In fact, due to my active sports regime, my diet consists of 70% carbohydrates. I will opt for good carbs, nutrient-dense and natural foods to help me. U. S potatoes fit the bill, “enthused Soh.

Soh is also the President of Malaysia Towerrunning Association (MTA), formed in August 2019 to govern and regulate Towerrunning Sport in Malaysia.  Present today is the association secretary, Mr. Low Keng Yik, a towerrunner himself. “We are happy to have Potatoes USA’s support to raise the awareness of towerrunning sports which is “half the time, double the benefits” and potatoes as “half the size, multiple dense nutrients food”, quipped Soh.

Well-known Sport Dietitian / Nutritionist and an avid runner herself, Adele Wong and Chef Janice Lee went on to showcase several delicious recipes suitable to fuel the performances of competitive sportsmen.

Adele Wong – Sport Dietitian / Nutritionist

Adele explained, Carbohydrates are one of the key nutrients in performance nutrition. Athletes engaged in high volume and high intensity training require adequate amounts of carbohydrates for energy. Based on current research, my experience working with athletes as well as being an athlete myself, it is clear that performance suffers when insufficient carbohydrates are consumed. Specific amounts will depend on the context of the athlete.”  Meanwhile another sport science expert also recommends that the daily carbohydrate intake for athletes range from 6-10 g/kg body weight.

“U.S. potatoes are an example of an excellent source of carbohydrates. They are rich in vitamin B6 and C, potassium, folate, fibre and antioxidants. They are extremely versatile and filling, making it a convenient source for athletes” she elaborated.

U.S. potatoes are recognised for its high quality.  This is due to the ideal growing temperatures, rich soil, state-of-the-art processing and generations of expertise.  All these factors make U.S. potatoes the finest in the world. Moreover, stringent U.S. industry standards that meet all the Food and Drug Administration and USDA specifications, ensure US Potatoes are safe and are of top-quality.

Cost-wise, U.S. potatoes can provide key nutrients at an affordable price.  A serving of potatoes (5.3 ounces) will only set you back around RM1.50.  In fact, potatoes have the highest score per ringgit on providing potassium, fibre, protein, vitamins C and E, calcium, iron and magnesium, beating out other vegetables like sweet potatoes and carrots.  Potatoes continue to be one of the greatest values in the produce department.

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Some quick facts about the potato power:

  • 620 Milligrams of Potassium: With more potassium than a medium-size banana, potatoes are perfect for aiding muscle, cardiovascular and nervous system function during long endurance events.
  • 26 grams of carbohydrate – Potatoes are a nutrient-dense quality carbohydrate, important for optimal physical and mental performance as the primary fuel for your brain and a key source of energy for muscles. And, because your body’s own stores of carbohydrate are limited and may be depleted – even in a single session of intense and/or prolonged exercise– it’s important to replenish them.
  • 110 Calories for Energy: Easily digestible and more energy-dense than any other popular vegetables, potatoes are a good choice to fuel the demands of racing a marathon.
  • Check out these recipe ideas: https://www.potatogoodness.com/recipe-category/performance/

Details of 3 runner champions

  • Soh Wai Ching is the Fastest Towerrunner in Malaysia, 1st in Asia and 2nd in the World according to the Tower Running World Association.  He is an elite athlete with Sport Science Degree background and recently emerged the 10km champion in KL Standard Chartered Malaysia 2019.
  • Jeffrey Ross, a Scottish living in Malaysia is a Certified Revolution Running Coach, ranked number 1 Veteran Runner in Malaysia and the latest KL Standard Chartered Malaysia 2019 – 21km run champion. 
  • Tahira Najmunisaa M.Zaid is an ultra-marathon runner, Athlete and Champion of the Lumut Eco-challenge 2019

 

 

 

 

 

Lucozade Sport™ ‘Fuel Your Performance’ Campaign Launch

On 23rd April 2016, I was thrilled to be invited to attend the launch of Lucozade Sport’s™ ‘Fuel Your Performance’ Campaign Launch and Running Clinic.

  • What is the campaign about?

As adapted from the official news release, this event is a kickstart to a series of campaign activities designed to engage with Malaysian runners and an on-going effort to bring it’s scientifically-proven formula to Malaysians.

They also introduced their ‘Fuel Your Performance’ Advocates – exceptional individuals who have accomplished many goals in addition to the demands of work and family. These Advocates serve as inspirational role models for aspiring runners to kick-start their own dream, because they are living proof that dreams can indeed become a reality.

To learn more about ‘Fuel Your Performance’ campaign, head to www.lucozadesport.com or www.youtube.com/lucozade.

'Fuel Your Performance' Campaign Launch + Clinic by Lucozade Sport with (from left): * Dr Mahenderan Appukutty, exercise & sports nutritionist, Faculty of Sports Science and Recreation from Universiti Teknologi MARA  * Edan Syah, 'Fuel Your Performance' Advocate & the fastest marathon runner in Malaysia for 2016 * Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia, Singapore & Hong Kong * Mohamed Allie Helmy, 'Fuel Your Performance' Advocate and army corporal-triathlete champion  * Alex Au-Yong, 'Fuel Your Performance' Advocate and marathoner-XtraMiler  *Not in the picture is the 4thAdvocate, Mohd Amran bin Abdul Ghani, as he was attending a race

Rodney Tan, Head of Marketing, Suntory Beverage & Food Malaysia shares during the Q&A session while (from far left) Dr Mahenderan Appukutty, Edan Syah, Lee Hon Tong and Alex Au-Yong look on.

*Not in the picture is the 4thAdvocate, Mohd Amran bin Abdul Ghani, as he was attending a race

 

 

  • Why do I like this product?

In my personal opinion, it tastes great when its cold. The orange flavour is refreshing, almost like an orange juice. I felt recharged after a long run because of the electrolytes and carbohydrates were replenished. And the best part is that it’s not carbonated, so you don’t feel bloated or abdominal discomfort after drinking.

According to Mr Lee Hon Tong, Regional General Manager, Suntory Beverage & Food Malaysia, Singapore & Hong Kong, they have plans in the future to bring more flavours and products in the future. I’m excited to see to what they have in the pipeline!

IMG_3762Thumbs up to Lucozade Sport™ from us!

 

  • What did I learn during the running clinic?

It was more of a Q&A session with the panels, so we had a chance to learn a lot.

 

Some key points from Dr Mahendran Appukutty, exercise and sports nutrionist:

–      Read the label and do your research on sports drink. Not all sports drink or supplements are created the same. Thankfully, I can be assured that Lucozade Sport™ formulated based on scientific evidence.

–  For serious athletes, BMI are not applicable to them because their muscle mass is heavy. They should measure fat percentage instead.

–  To lose weight, the right amount of carbohydrate should not exceed the size of your palm. Stay away from fried foods

–  Runners should lift weights and cross-train to tone their body and build strength.

 

Some key points from Edan Syah, fastest marathon runner in Malaysia for 2016:

–  Serious athlete should participate in only 2 marathons per year to allow time for recovery and ensure their optimum performance

–  Take your time to train, and take care of your body for the long term. Edan Syah took 4 years of training before he qualified for Boston Marathon.

–  Not training means you are not respecting the distance

–  If you find it hard to stick to a training plan, build a running routine first until running becomes a habit. Then the training programme will follow through.

–  Malaysia should focus on training to qualify for the Olympics, as there are a lot of potential among the younger generation.

IMG_3735

Edan sharing some tips

 

Until next week,

The Weekend Runner